Inspired by insights gathered from a survey of young female athletes' social media experiences, I recognized the difficulty they face in finding positive and supportive content. This led me to explore the concept of creating a brand centered on female empowerment—a dedicated platform offering uplifting content such as recipes, workouts, sports updates, and athletic apparel. The lightning bolt symbolizes strength and empowerment, cleverly integrated into the "w" to resonate with all women who seek empowerment through sport and community.