Salon 313
Situated at 313 N Broadway St., embodying a fusion of chic modernity and edgy sophistication in its approach to beauty. As a mock brand, Salon 313 aims to enhance natural beauty. The core of this brand identity revolves around a sleek and minimal aesthetic, highlighted by an abstract rose logo that symbolizes beauty and simplicity. The vibrant red and white color scheme further enhances the brand's bold yet refined personality, reflecting its commitment to standing out while maintaining a timeless appeal.
October 2019
This project showcases my ability to craft a cohesive visual identity that aligns with the brand's essence and target audience. From conceptualizing the logo design to selecting the color palette and typography, every element was meticulously chosen to convey Salon 313's upscale yet approachable image. By harmonizing modern design principles with the brand's narrative, this portfolio piece demonstrates my proficiency in creating compelling visual identities that resonate with clients and elevate their brand presence.
